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Phat Cat Laundry
Interior, Branding, Collaterals, Signage, Website

Phat Cat Laundry

Interior, Branding, Collaterals, Signage, Website

About Phat Cat Laundry —

Phat Cat Laundry is a funky bar and restaurant set in a Chinese laundromat. It offers an innovative cocktail menu, from oriental teahouse cocktails made through the infusion of gourmet selection teas to tested base spirits, to cocktails which have been given a modern twist by incorporating elements from around Asia and inspired by classic mandopop songs, Indonesian bottled beverages and Thai street food. Accompanied by a hearty Asian-inspired food menu which patrons can pair with specific cocktails from the bar, Phat Cat Laundry is a place for the fun-loving crowd in a novel setting.
 


What's Your Misfortune?

The Misfortune Campaign is inspired by chinese fortune telling — designed to raise awareness for the brand prior to its official opening. The Misfortune microsite deatures a digital raffle game, where players would screenshot their fortune of the day, to receive a prize voucher to be redeemed in-store.