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Rockwood Hotel & Spa
Branding, Collaterals, Signage, Website


Rockwood Hotel & Spa

Branding, Collaterals, Signage, Website

Welcome to the Rockwood Hotel —

Rockwood Hotel & Spa is situated along the slopes of Mount Iwaki in Aomori, Japan. The 188-room onsen hotel offers breathtaking views of the Sea of Japan and the peak of Mount Iwaki amongst 400 hectares of stunning national park.

The Rockwood Hotel & Spa brand logo is inspired by the Aomori mountain. It features a simplified graphic for easy application to both digital and print collaterals. The jagged lines of the graphic alludes not just to the famed snow-capped mountains of the region, but also to the thick alpine landscapes of Aomori Prefecture.

We also utilized a secondary graphic that features the outline of Mount Iwaki to create a divider for most of the collaterals.
 




Aomori Spring, Golf Club, Ski Resort

Ski, Stay, and Soak —

The Aomori Spring brand logo consists of three elements — the motif, the wordmark and its Japanese name. The logo is clean and simple, to reflect the visual vocabulary of the lifestyle space. The typography is both classic and modern, and free of unnecessary embellishments.